the most efficient marketing strategy is actually though video as youtube is the second search engine after Google. More than 72% of customers prefer to get informed about a product or service through video, simply because is easier, as our brain processes visual information almost 60,000 times faster than words. According to Forrester Research Group: “A video is 53 times more likely than the text pages to appear on the first page of a search engine! ” So if you own a small business , if you are an artisan or an artist and you are searching of an efficient way to reach your target market, it is probably a good idea to invest on a video !